We could tell you many things about our new content marketing strategy. We could explain to you how modern content production works, how we implement content seeding or how we design content monitoring. We could – but we won’t. We choose to rely on competence and experience instead of the latest buzz words. This is why we can openly admit that content marketing is not really new to us. Generating and communicating content – which basically is the concept of content marketing – has always been our core business. Be it via feature articles, in employee magazines, in annual reports or via Twitter and Facebook. We create search optimized texts for the internet and breathe life into blogs – such as we do for our own already.