Consultation and implementation regarding
- strategic and effective online PR
- getting started with social media
- integration of social media in the daily corporate work-flow
- identifying opportunities (Facebook, Twitter, LinkedIn, Xing, Flickr; blogs, newsfeeds, internet portals)
Workshops and coaching to learn how to
- build your social network presence
- interact within social networks
- connect with bloggers and other opinion leaders
- write texts for online media (blogs, newsletters, search engine optimized texts, etc.)
Writing and pitching of
- Press releases
- Contributed articles
- Interviews
Project management, conception and editing of
- Annual reports
- Image brochures
- Employee magazines
- Customer magazines
- Newsletters
Organisation and execution of
- Press conferences
- Press travels
- Press tours
- Background conversation
Press office
- developing and maintaining press distribution lists
- distributing press releases
- responding to press inquiries
- arranging interviews
- assembling and analyzing editorial calendars
- assembling press kits
- attending to journalists at trade shows and events
- coordinating translation processes
- monitoring success: media monitoring, clipping reports, media reaction analysis
Speaking Opportunity placements
Speech writing, ghost writing