employee magazine: espresso suits readers‘ taste

espresso is Kreissparkasse Augsburg’s staff magazine which is published three times per year with a circulation of 1,100 copies. Target groups are the credit institute’s staff, employees on parental leave as well as their significant others and families. The magazine contains a variety of topics, creating a mix of informative and entertaining content that suits different readers’ tastes. A study conducted in the summer of 2006 came to this conclusion. In times of far reaching changes within the company the magazine has become an indispensible constant.

candid provides the editorial office and manages the entire production chain: conceptual development, topic sourcing and copy writing as well as layout, type and ad marketing in collaboration with “vmm wirtschaftsverlag”, an Augsburg-based publishing house.

Client: Kreissparkasse Augsburg,
www.kreissparkasse-augsburg.de