Familiar with people and topics

From 1998 to 2003 Sandra Strüwing was responsible for corporate communications at GFT group. She is still in demand when it comes to writing copy of all kinds for the public limited company and its subsidiaries.

The advantage: Sandra is a communications expert who has been working for the company for many years and is familiar with people, topics, language and working style. Very few buzzwords are enough and she delivers any writing assignment in the blink of an eye, also thanks to the very well-rehearsed teamwork. Only the roles are interchanged. Former staff and colleagues have become clients, and Sandra, former supervisor and colleague ha s become a service provider – now that’s a sign of confidence.

Annual report

Trusting and close working relationships stand the test when it comes to developing annual reports. When time pressure is high, when precision, routine and talent for spontaneity matters, when detailed knowledge of financial numbers, the company’s development and their current legal requirements is in demand. And lastly, when complex matters need to be communicated in a commonly understandable way. 

Within only a few weeks, a compact and meaningful medium for the financial communication of a stock exchange listed company had been created – hand in hand with investor relations teams, corporate communications, controlling and the legal affairs department; with the board of directors, supervisory board and financial auditors. The annual report does not only give account of the past business year but determines the strategic topics for the coming months. It’s the basis for the annual results press conference and the annual shareholders’ meeting.

GFT’s annual reports have received multiple awards by the League of American Communications Professionals – among others for the quality of their texts.

Client: GFT Technologies,
www.gft.com