The PR industry is changing: candid 2.0

In a media environment that is undergoing dramatic changes it is vital to utilize the complete scope of pr tools and communication technologies available. In addition to classic PR work, the exchange of news via social networks, microblogging or instant messaging is becoming more and more important when engaging the public. In order to communicate within our network, we take the custom-fit approach: We follow the tweets of "our" journalists and feed our twitter with interesting, relevant topics on a regular basis; we are active, passionate networkers; we observe and discuss popular blogs and their contents.

Projekt example: How the local financial services provider Kreissparkasse Augsburg is utilizing social media for their PR work.